Phonelink

Gerard Frack



Gerard Frack is the strategic director of Phonelink Communications, qualified chartered accountant and telecommunications guru.


Born in the heart of Sydney in 1966, Gerard spent his childhood in NSW and graduated with a Commerce degree at the University of NSW and then proceeded to qualify as a chartered accountant whilst working for KPMG in Sydney.  Gerard then transferred to London with KPMG before joining the telecommunications industry in 1993 at Optus Communications.

Gerard's flair for focused business strategy, aggressive competitive tactics and ability to create huge profits was recognized as he was elected Director of Wholesale business at an unprecedented young age, and then later promoted to Director of Mobile - Consumer and Wholesale. It was during this time, Gerard's extensive knowledge of the telecommunications industry emerged

Gerard was directly responsible for the sales, marketing, finance and business strategy for the Optus consumer mobile market leading a team of over 140 staff and responsible for creating turnover of over $1 billion.

Headhunted for One.Tel, Gerard was invited to join the national corporation as their CEO Mobile. He commenced his position in March 2001, however due to an unforeseen deterioration in the financial situation at One.Tel, the company was placed into voluntary administration by May 2001. Gerard spent those crucial three months focusing his energy and strategic ability to improve operational performance and identifying rescue options for the mobile business.

Since June 2001, Gerard has offered his telecommunications expertise in the form of private consultancy services. Advising the likes of ACN Australia and M8 Telecom, Gerard is now understandably recognized as one of the leading consultants after 16 years of successful experience in the industry.

In 2005 Gerard was asked to head up the operations of The Strathfield Group as CEO. Gerard Frack lead the turnaround of the then troubled Strathfield Group from significant losses to profitability.  He reduced costs and staff numbers across the business, refocused the business into selling mobile phones and car entertainment, implemented new IT systems and commenced franchising the stores.   The combination of these factors moved the group into profitability within months of being appointed.

Currently, Gerard works as the Strategic Director of Phonelink Communications. The independent telecommunications provider offers an exclusive boutique service to its business clients. The company prides itself on delivering communications solutions by analysing business expenditure on mobiles and/or fixed lines and then developing a unique tailored package to suit each particular business' requirements. The company is now considered the unrivalled concierge to hundreds of clients across Australia including Ebay, Ray White franchises and Richardson and Wrench, slashing bills by up to 50% and saving them time and money year after year.

"Phonelink is breathing life back into the telecommunications industry giving the major network's some fierce competition, whilst increasing service standards" Gerard continues "They have perfected the balance between negotiating the rates down with the networks and providing personal account management"

Phonelink Awards

Phonelink has unrivalled success within the telecommunications industry... Read more

Phonelink Benefits

Phonelink offers only the very best deals to its customers...

  • Best price 850 mobile broadband
  • Great value plans available
  • Fastest network in Australia
  • Premium quality
  • More coverage

Phonelink Testimonials

Phonelink provides services to some of the biggest and best prestige brands...Read more

You can’t programme a computer to deliver the personalised service and follow up so effortlessly executed by the above and beyond Phonelink Team. Adam Williams

Faultless analysis and forecasting, year after year! appco group Australia

Extremely efficient, reliable and very honest! Phonelink really takes on board the needs of their client! Brescia Furniture

In my fast paced industry we only want the best. The broadest knowledge backed by dedicated customer care- lead by known industry experts. Bronwen Gora, The Sunday Telegraph

We've worked together for the past 6 years with nothing but exceptional service and consistency in cost minimising CEO Haier Australia

The company is like second mother to me particularly when I’m overseas which is usually more often than not. Charles Billich, Internationally Acclaimed Artist, Billich Gallery

Honest, reliable, proactive for over 5 years DecoRug

I discovered Phonelink through a friend and have never looked back since taking on their services.

It's hard to find such prompt, friendly service these day's. PHONELINK seem to have it all, not to mention the extensive savings on my phone bills. Eat Fit Food

Phonelink provide best price supported by diligent account management for over 10 years! Hannas Civil Engineering

In a time of continual technological developments and conflicting claims from a host of “providers”, who often promise the world and deliver substantially less, it is not only reassuring to us but highly beneficial to at last be able to deal with a specialised telecommunications company.  We have found PhoneLink Communications consistently provide the best and cheapest solution to our requirements.  The PhoneLink total package of “all in one-stop specialised shop” delivers reliable equipment and providers backed by their own fast response times. Our savings are huge. All of this makes them a valuable partner in our ongoing mission to do what we do well; provide the best unbiased, professional and immediate response to our own valued customer investor base.

We warmly commend PHONELINK to any business looking for these same requirements. Lifetime Property Planners

Excellent business partner Moriah College

Exceptional service backed with market leading pricing, friendly and contactable staff Nachi Australia

Phonelink have been a fantastic help to our organisation, meeting all of our mobile phone and data connection requirements. Always extremely professional and helpful and have always provided us with great personal service. Pharmacy 4 Less Group

 Honesty, integrity and the savings forecast are consistently SPOT ON Raine and Horne

Genuine people are a rarity in this world and that’s why Phonelink supports our business Ray White

Our accounts are reviewed to ensure we are on the best possible plan at all times. You have exceeded and gone beyond our expectations and delivered more than your promises Richardson and Wrench

Our global brand requires service both on and off the field, Phonelink delivers this with a friendly smile… everytime! Saacke Australia

I only want the best for my business and with Phonelink we have the top echelon of Industry leaders from a variety of network all supporting our business – money can’t buy that experience Schiavello Constructions (NSW) Pty Ltd

The professionalism and efficiency of Phonelink across a range of technologies make it easy to recommend them to new customers, always a pleasure to do business with. True Solution International

When I need something I need it now and only Phonelink comes through time after time on an international level!

Unity Executive Services